What Is Temu? Read Before You 'Shop Like a Billionaire' (2024)

When you're searching through deals and comparing prices, you might be tempted to call it a day and turn to Temu, where you know you'll get the absolute lowest prices on what you're looking for...or a copy of what you want.

Even if you've never ordered anything from Temu, the online shopping site is all around you. Maybe you’ve seen its orange bags on your neighbor’s doorstep. Or you’ve clicked on an Instagram ad featuring an unbelievably cute item. It could be that you've been bombarded by discount codes from someone you follow on social media.

And now you're thinking of filling up a cart on the site, but you don’t know exactly what it is. Let us explain.

What Is Temu?

It may seem like Temu emerged out of nowhere. Ever since its Super Bowl ad—which featured a song that wouldn't stop playing in our heads and factory workers who looked like they had abandoned ship from The Life Aquatic with Steve Zissou to work for Temu—we’ve been told we could shop like a billionaire. But the company got its start in September 2022, when it launched a barrage of Facebook and Instagram ads.

How Do I Shop on Temu?

Temu is on the web at temu.com and via free apps for Android and iOS.

Why Is Temu So Cheap?

Temu’s prices are indeed shockingly low. So low that they can’t help get your attention and cause you to throw things in your cart. It seems that Temu is trying to attract shoppers as fast as possible, but it's likely selling items at a loss to get that done.

Temu might say on its site that it was founded in Boston, but it's owned by PDD Holdings, which has money to burn and moved its official headquarters from China to Ireland so it can keep doing business even if US scrutiny of China-based apps continues. Temu's low prices and sending purchased items directly to consumers allow it to bypass tariffs, saving it a ton of cash.

More concerning is the issue of forced labor. Temu does not manufacture products itself, instead shipping them from factories in China to consumers. A report from the House Select Committee on the Chinese Communist Party stated "Temu does not have any system to ensure compliance with the Uyghur Forced Labor Prevention Act (UFLPA). This all but guarantees that shipments from Temu containing products made with forced labor are entering the United States on a regular basis, in violation of the UFLPA."

Is Temu a Scam?

What Is Temu? Read Before You 'Shop Like a Billionaire' (1)

It's all fun and games (Credit: Temu)

It's a legitimate website, but watch out for lightning deals that promise extra savings. Temu has gamified its site.Pop-ups with wheels to spin for discounts, tokens to collect, and countdown clocks make it seem like time on offers is running out, but they're designed to push customers toward purchases. Sellers on Temu, meanwhile, often steal designs so they don’t have to pay to develop intellectual property of their own.

What Designs Do Temu Sellers Steal?

There are too many to list, but one example is this mouthful of a product description: "Gorgeous Vintage Dragonfly Zircon Pendant Necklace - Perfect Bohemian Jewelry for Women's Holidays." The owner of the online shop Godly Nature’s Jewelry took to TikTok to complain that Temu stole her Champaign Dragonfly Sunflower Necklace design and even her photos.

@godlynaturesjewelry 🚨Design Theft Alert🚨 @shoptemu stole my dragonfly necklace & now they're raking in profits, while I've got ZIP! 😡 It's not just me: #SmallBusinesses all over are being ripped off by these copycat moguls🕵️‍♀️ Let's break this cycle❌ #supportsmall #copycatcaught #womenownedbusiness #smalljewelrybusiness #jewelrybusiness #jewelrybusinesscheck #stolenart #handmadejewelry #bohojewelry #bohodesign #bohoaesthetic #bohomom #boholifestyle #entrepreneur #entrepreneurcheck ♬ Sweet Dreams - PuppetMaster

Does Temu Sell Legit Products?

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Lip service on the left, the real deal on the right (Credit: Temu/Vaseline)

Temu has an intellectual property policy and told PCMag in a statement, "We strictly require all the sellers to comply with our policies and provide the necessary licensing agreements to list their products on our platform." But browsing through its site, it does not appear to be strictly enforced. Lots of products will be "discontinued," only for similar items to pop up under new listings.

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There are a lot of generic products on Temu but also a fair amount of fakes. Some are obvious, like these little jars of Tsinger lip balms, which are not Vaseline Lip Therapy but at first glance are not not Vaseline Lip Therapy.

You'll also see flat-out designer knockoffs on Temu, such as the Mini Glossy Solid Color Shoulder Bag, which is a poor imitation (but likely a copyright violation) of Jacquemus' Le Chiquito Moyen bag.

What Is Temu? Read Before You 'Shop Like a Billionaire' (6)

(Credit: Temu)

What Is Temu? Read Before You 'Shop Like a Billionaire' (7)

(Credit: Jacquemus)

Even a video on top-selling bags that Temu produced itself prominently features a knockoff Marc Jacobs tote.

If I Order Something on Temu, Will It Ever Arrive?

This is not Amazon Prime two-day delivery. The site says orders ship in seven to 15 days, but that is not always the case. You'll probably receive credits for future orders the more your order is delayed. When you get a message about the delay, you'll see a button to "urge shipment." Clicking it probably does nothing, but remember: This site is gamified. Temu says that if an order is not shipped within 15 days, it will issue a refund.

Does Temu Accept Returns?

There is a return process on Temu, and shipping is free within 90 days of purchase. Note that's within 90 days of purchase, not receipt of your order.

What Is Temu? Read Before You 'Shop Like a Billionaire' (8)

What Is Temu? Read Before You 'Shop Like a Billionaire' (9) What Is Temu? Watch Before You 'Shop Like a Billionaire

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What Is Temu? Read Before You 'Shop Like a Billionaire' (2024)

FAQs

Is it safe to buy from Temu? ›

Temu is a legitimate company and a functioning e-commerce site, but it lacks accreditation from the Better Business Bureau (BBB), which is the standard for major retailers. Many of the tech items being sold on the site look like those manufactured by major companies like Dell or HP, but they're not authentic.

What is the story behind Temu? ›

Temu's parent company is PDD Holdings, a multinational commerce group headquartered in Dublin, Ireland. PDD Holdings owns Temu and its sister company, Pinduoduo. It isn't easy to pinpoint Temu's exact origins. In a February 2023 SEC 6-K filing, Pinduoduo changed its name to PDD Holdings in a special resolution.

Why is Temu so cheap? ›

Temu is able to offer products at such low prices due to a few reasons. Firstly, they source their products directly from manufacturers in China, cutting out the middleman and reducing costs. Secondly, they do not spend money on branding or marketing, as their products are unbranded.

Is Temu owned by China? ›

Temu (/ˈtiːmuː/ TEE-moo) is an online marketplace operated by the Chinese e-commerce company PDD Holdings. It offers heavily discounted consumer goods which are mostly shipped to consumers directly from China.

Is Temu a security risk? ›

The lawsuit, which describes the application as 'dangerous malware', claims Temu can collect a lot of data from the devices it's installed on, and points to the risks of providing information to a Chinese company.

What is the warning about Temu? ›

The top prosecutor in Arkansas warned on July 2 that Americans should be wary of using the Temu marketplace app because it's effectively a “data theft business.”

Why is Temu so controversial? ›

Across the internet, there have been widespread claims of the app collecting user data. In addition, due to concern over data privacy, Temu faced a class action lawsuit filed in September 2023. The lawsuit claims Temu collects private data using “deceptive” and “unscrupulous” methods.

Is Temu child labor? ›

The Third Party Code of Conduct mandates that anyone doing business with Temu must strictly comply with all regulatory standards and compliance requirements." "The use of forced, penal, or child labor is strictly prohibited.

Does Temu track your location? ›

Temu has also been criticized for privacy concerns, which allows the app to collect a wide range of data about users, including their location, browsing history, and purchase habits.

Is there currently a lawsuit against Temu? ›

This is the third class action lawsuit filed against the fast fashion giant. The first class action lawsuit, filed in September 2023, claimed that Temu failed to secure customers' personal and financial data.

Is Temu like Amazon? ›

Since Temu isn't like Amazon or Etsy – in other words, it's not an e-commerce-seller-friendly marketplace – we're going to look at it from the consumer's viewpoint. Here's what the Temu homepage looks like. As you can see, there's a huge emphasis on low pricing. Everything is (supposedly) majorly marked down.

Is Shein better than Temu? ›

Though Shein has kept a check on the sellers, multiple issues have still been reported with clothes made of cheap fabric or polyester. Still, based on the reviews, Shein offers better quality at affordable pricing compared to Temu. The latter has claimed to offer dupes and knock-off products, too.

Can you trust Temu? ›

Temu is a legitimate marketplace owned and run by PDD Holdings. The company offers low prices since they (mostly) ship the products directly from China. On Trustpilot, Temu has a 3.3-star rating. Some users have complained about late deliveries, items arriving broken or missing, and delays in getting refunds.

Is Temu clothes made in USA? ›

Knowing this, there is a strong likelihood that the clothing sold by Temu — which is manufactured in China — is indeed made via forced labor.

How does Temu make money? ›

Similar to Amazon's marketplace model, Temu charges merchants a commission on each sale made through its platform. This commission serves as a primary source of revenue for Temu, allowing it to generate income from the transactions facilitated on its platform.

Is Temu safe for credit cards? ›

Based on the security measures implemented by Temu, including HTTPS encryption, reputable payment processors, and a Purchase Protection Program, it can be considered relatively safe to use your credit card on the platform.

Where does Temu ship from? ›

Where Does Temu Ship from? Most of the products you see on Temu are directly shipped from Chinese suppliers and factories, while some can be shipped within the US. Some third-party suppliers have set up warehouses to facilitate the timely shipping of many products.

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